Written By: Celeste Miranda, Celeste Miranda & Associates

Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components.

The point of marketing is to: build brand awareness, explain & inform, attract customers, form relationships, improve customer engagement. All these contribute to building trust between you and your customers which hopefully results in increased sales.

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